Mobile phone accessories business, looks very beautiful
The intelligent smart case released by intelligent hardware manufacturer Kuner Technology has attracted many people's attention, and the mobile phone accessories industry has once again attracted people's attention. For entrepreneurs, it is difficult to display their skills in the mobile phone field, but the mobile phone accessories industry is able to show its talents.
Almost all mobile phone users will choose to buy a mobile phone case or leather case to protect their mobile phones. When the mobile phone itself is difficult to display its own personality, related accessories have become a favorite of many people. In the case of the peak sales of mobile phones, the market for mobile phone accessories industry is also growing. For entrepreneurs in the mobile phone accessories industry, there are many opportunities and it looks good.
The market is huge, good products are not afraid of no sales
In 2013, global smartphone shipments reached 1 billion units. Digitimes Research reported that global mobile phone sales will reach 1.2 billion units in 2014. If the cost of an accessory that can be produced by a mobile phone is 50 yuan, the total market of mobile phone accessories is about 50 billion yuan per year. Such a huge market is difficult for many electronic products.
The demand for people to buy mobile phone accessories is very wide. Many people buy accessories for mobile phone shells for the sake of pursuing individuality or protecting mobile phones. Some people choose third-party products when the price of official accessories is high. From cell phone cases, foils, power supplies to data cables, headphones, almost all mobile phone accessories are popular. Take the mobile phone case, while protecting the mobile phone, more people are pursuing individuality, whether it is a cartoon type mobile phone case or a metal texture protection frame, whether it is a new product of special materials such as bamboo or transparent silica gel. Soft shells, as long as your product is good enough, sales don't seem to worry too much.
Mobile phone manufacturers have also intentionally or unintentionally created the market for accessory manufacturers. For example, the scratch problem on the surface of mobile phones has not been effectively solved, and the number of models protruding from mobile phone cameras is increasing, which further verifies the necessity of the mobile phone case. The problem of mobile phone life has not been effectively solved, providing conditions for the emergence of mobile power. In addition, the warranty period of the original mobile phone accessories is only three months, and the official accessory price is generally higher than the third party in terms of price. Many mobile phone accessories have just become needed, and the market share has been increasing.
The cottage is serious, and the low price turns the blue sea into the red sea.
When the price of mobile phones is getting lower and lower, many mobile phone manufacturers have begun to sell their own mobile phone accessories, hoping to create a "Gillette model" to increase product profits. Unfortunately, the mobile phone accessories market is too big, and it has already attracted countless manufacturers. It is difficult for mobile phone manufacturers to dominate the market as a latecomer. The price of mobile phone accessories has been continuously lowered, and the blue ocean has become the Red Sea.
The profit of mobile phone accessories is large. Many media have reported that the profit of mobile phone case is seven to eight times, and the mobile phone film costing a few cents can also sell for more than ten yuan. For genuine accessories, material costs and R&D costs are relatively high, and product prices are naturally high. However, the mobile phone accessories of the cottage are easier than the mobile phone of the cottage. In the case that the patent cannot form a protective umbrella, the behavior of the mobile phone accessories is more serious. The development cost is saved, and the cost is deducted from the material. The unit price of the product is much less than that of the original product. Low prices have retained high profits, and the products that small workshops can produce have made many people rush.
Although the problems caused by inferior mobile phone accessories are increasing, such as the self-ignition of the cottage mobile power supply, but the quality of the phone case, mobile phone film and even the capacitive pen and other accessories will not cause too much damage to the mobile phone products. Under the temptation of price, many people will still choose cheap products. It can be said that the cottage is a permanent pain for the regular mobile phone accessories manufacturers.
Brand ambiguity, opportunities for domestic entrepreneurs
The cottage and low price of mobile phone accessories directly lead to the lack of brand products. For many users, in addition to the attention paid to the accessories products launched by mobile phone manufacturers, the habit of selecting well-known brand products is rarely cultivated. Mobile phone manufacturers realize that they have launched their own mobile phone accessories, and for entrepreneurs, the brand ambiguity of mobile phone accessories is a good entrepreneurial opportunity.
Mobile phone accessories are serious, but the products that are copied are concentrated on the mobile phone case with low technical content and the mobile phone film. Then the mobile phone accessories with scientific content will undoubtedly become the new favorite of the market. For entrepreneurs, intelligence and technical research is a good direction. The smart protective case of the iPhone mentioned earlier is a good product. The memory problem has always been a big pain point for Apple users. Many people have deleted almost all the contents of the mobile phone for system upgrade, and effectively solved the memory through a mobile phone case. The problem is exactly what the user needs. Of course, mobile phone shell products have a lot of thinking space in terms of mobile phone life and security. The same technical breakthrough is also one of the opportunities for entrepreneurs, such as the 2.5D arc of the iPhone 6 has become a major difficulty in mobile phone film.
Of course, mobile phone accessories are not limited to basic products such as mobile phone cases, and wearable products such as smart bracelets and smart watches are all in the category of mobile phone accessories. Mobile phone accessories are also an extension of the mobile phone function while solving the pain points of mobile phone products. In the case of brand ambiguity, users are more willing to buy good products.
In general, the mobile phone accessories market is very competitive in the basic accessories, and there are still few people working in the smart accessories field. Technological innovation may open a new era of mobile phone accessories, product replication will only struggle in the Red Sea, and opportunities and challenges for entrepreneurs
Almost all mobile phone users will choose to buy a mobile phone case or leather case to protect their mobile phones. When the mobile phone itself is difficult to display its own personality, related accessories have become a favorite of many people. In the case of the peak sales of mobile phones, the market for mobile phone accessories industry is also growing. For entrepreneurs in the mobile phone accessories industry, there are many opportunities and it looks good.
The market is huge, good products are not afraid of no sales
In 2013, global smartphone shipments reached 1 billion units. Digitimes Research reported that global mobile phone sales will reach 1.2 billion units in 2014. If the cost of an accessory that can be produced by a mobile phone is 50 yuan, the total market of mobile phone accessories is about 50 billion yuan per year. Such a huge market is difficult for many electronic products.
The demand for people to buy mobile phone accessories is very wide. Many people buy accessories for mobile phone shells for the sake of pursuing individuality or protecting mobile phones. Some people choose third-party products when the price of official accessories is high. From cell phone cases, foils, power supplies to data cables, headphones, almost all mobile phone accessories are popular. Take the mobile phone case, while protecting the mobile phone, more people are pursuing individuality, whether it is a cartoon type mobile phone case or a metal texture protection frame, whether it is a new product of special materials such as bamboo or transparent silica gel. Soft shells, as long as your product is good enough, sales don't seem to worry too much.
Mobile phone manufacturers have also intentionally or unintentionally created the market for accessory manufacturers. For example, the scratch problem on the surface of mobile phones has not been effectively solved, and the number of models protruding from mobile phone cameras is increasing, which further verifies the necessity of the mobile phone case. The problem of mobile phone life has not been effectively solved, providing conditions for the emergence of mobile power. In addition, the warranty period of the original mobile phone accessories is only three months, and the official accessory price is generally higher than the third party in terms of price. Many mobile phone accessories have just become needed, and the market share has been increasing.
The cottage is serious, and the low price turns the blue sea into the red sea.
When the price of mobile phones is getting lower and lower, many mobile phone manufacturers have begun to sell their own mobile phone accessories, hoping to create a "Gillette model" to increase product profits. Unfortunately, the mobile phone accessories market is too big, and it has already attracted countless manufacturers. It is difficult for mobile phone manufacturers to dominate the market as a latecomer. The price of mobile phone accessories has been continuously lowered, and the blue ocean has become the Red Sea.
The profit of mobile phone accessories is large. Many media have reported that the profit of mobile phone case is seven to eight times, and the mobile phone film costing a few cents can also sell for more than ten yuan. For genuine accessories, material costs and R&D costs are relatively high, and product prices are naturally high. However, the mobile phone accessories of the cottage are easier than the mobile phone of the cottage. In the case that the patent cannot form a protective umbrella, the behavior of the mobile phone accessories is more serious. The development cost is saved, and the cost is deducted from the material. The unit price of the product is much less than that of the original product. Low prices have retained high profits, and the products that small workshops can produce have made many people rush.
Although the problems caused by inferior mobile phone accessories are increasing, such as the self-ignition of the cottage mobile power supply, but the quality of the phone case, mobile phone film and even the capacitive pen and other accessories will not cause too much damage to the mobile phone products. Under the temptation of price, many people will still choose cheap products. It can be said that the cottage is a permanent pain for the regular mobile phone accessories manufacturers.
Brand ambiguity, opportunities for domestic entrepreneurs
The cottage and low price of mobile phone accessories directly lead to the lack of brand products. For many users, in addition to the attention paid to the accessories products launched by mobile phone manufacturers, the habit of selecting well-known brand products is rarely cultivated. Mobile phone manufacturers realize that they have launched their own mobile phone accessories, and for entrepreneurs, the brand ambiguity of mobile phone accessories is a good entrepreneurial opportunity.
Mobile phone accessories are serious, but the products that are copied are concentrated on the mobile phone case with low technical content and the mobile phone film. Then the mobile phone accessories with scientific content will undoubtedly become the new favorite of the market. For entrepreneurs, intelligence and technical research is a good direction. The smart protective case of the iPhone mentioned earlier is a good product. The memory problem has always been a big pain point for Apple users. Many people have deleted almost all the contents of the mobile phone for system upgrade, and effectively solved the memory through a mobile phone case. The problem is exactly what the user needs. Of course, mobile phone shell products have a lot of thinking space in terms of mobile phone life and security. The same technical breakthrough is also one of the opportunities for entrepreneurs, such as the 2.5D arc of the iPhone 6 has become a major difficulty in mobile phone film.
Of course, mobile phone accessories are not limited to basic products such as mobile phone cases, and wearable products such as smart bracelets and smart watches are all in the category of mobile phone accessories. Mobile phone accessories are also an extension of the mobile phone function while solving the pain points of mobile phone products. In the case of brand ambiguity, users are more willing to buy good products.
In general, the mobile phone accessories market is very competitive in the basic accessories, and there are still few people working in the smart accessories field. Technological innovation may open a new era of mobile phone accessories, product replication will only struggle in the Red Sea, and opportunities and challenges for entrepreneurs
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